Emma Crayfourd

Helping Billing Manager Emma to Get Consistent Team And Personal Performance

Emma Crayfourd

Team Leader, White Label Recruitment

White Label Recruitment was founded in 2009 by Louise McMullan and specialises in supplying technical engineers into the engineering and manufacturing sectors on both a; permanent and contract basis.

While Louise had a vision for the business which had grown steadily, it was clear that not all the team were aligned behind the company vision and values. Consequently there were inconsistencies in the brand and the business had challenges recruiting for internal staff.

Emma Crayfourd joined White Label Recruitment in 2012, as a senior contract specialist and then progressed to a team leader role; managing two consultants. Emma had worked in recruitment for over six years and yet had received no formal management training. As a result Emma was struggling with specifically how she could maintain her own billings and commission whilst investing time in managing two team members.

Daily and weekly meetings with team members didn’t seem to be delivering the desired results and Emma began to question how she could continue to be a high biller and manage people without ‘living’ at work.

Louise and Emma were introduced to Nicky Coffin by another recruitment colleague and have subsequently both participated in the Become a Great Recruitment Manager programme.

Nicky is straight talking, honest and open and gives great personal examples of what does and doesn’t work. She talks common sense.

The Challenge:

  • Align company vision and values that communicate company brand.
  • Build a platform of Team Leaders that allow Louise to step back and focus purely on strategic issues.
  • Create a recruitment process that’s based on facts and not ‘gut’.
  • Maintain billings whilst managing and developing a team.
  • Invest time effectively to do the job within sensible working hours.

The Outcome:

  • Stopped telling team what to do and started coaching them
  • Empowered team to act on own ideas
  • Changed internal hiring process, using ‘values’ and behavioural analysis
  • Using KPI’s and performance ratios to deal with under performance
  • Tripled her own billings
  • Business revenue doubled over the last year
  • Training sessions now structured, behaviour changes as a result
  • Effectively balancing managing and own billings, working smartly and enjoying life!

Transform Your Business and Your Results!

More Success Stories

Cathy Bates

MD, Essential Personnel

“Doubled our Average Fee and Invoiced Our Highest Amount in Perms for 4 Years!”

I’ve worked in recruitment for over 20 years and have always been successful but have never been able to get my consultants to achieve the same degree of success. The course has changed everything for me. It made me realise that the success or failure of my consultants lay at my door and has given me the tools to ensure that they are as successful as me. Since the training, my consultants are overachieving their targets, in March we invoiced £24350 in perms, which is the highest we have done in 4 years… For April we billed £24912.50 and we”ve still got the temp revenue to add to this!! We have also increased our average fee by 50%. It has been amazing!

Steve Evans

Client Services Manager, JAM

Increased Team Revenue by £100,965 In 6 Months

This management training course has helped me to increase revenue by £100,965 for 5 consultants over a 6 month period.

testimonial-oliver

Oliver Gilkes

Team Leader, PE Recruit

“An Extra £320k in Sales”

Following on from Nicky’s course, my team increased their results by 84% – and extra £320k. One of the things Nicky suggested completely transformed my pipeline of new business. This year, we have increased our sales again by 38%. The main reason for this increase in billings is going on Nicky’s course. It was great to be in an environment which encouraged the sharing of best practices, taught me how to plan strategically, how to train members of my team and how (and what) to delegate.

Rachael Dormer

Senior Consultant, White Label

Just Had My Biggest Month Ever - £37,335!

“Since we last met I have consistently been out on 5/6 client meetings each month – pitching and that fear is no longer an issue! AND I have just had my best month ever in recruitment! Doing 4 x deals for £37,335. I just wanted to say thank you for all your help!!”

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